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Registros recuperados : 213 | |
Registros recuperados : 213 | |
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Registro Completo
Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
Data corrente: |
01/11/2013 |
Data da última atualização: |
01/11/2013 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Circulação/Nível: |
B - 1 |
Autoria: |
FERRAREZI, A. C.; SANTOS, K. M. O. dos; MONTEIRO, M. |
Afiliação: |
Alessandra C. Ferrarezi, Department of Food Science and Nutrition, School of Pharmaceutical Science, São Paulo State University-UNESP - Araraquara, SP, Brasil.; KARINA MARIA OLBRICH DOS SANTOS, CNPC; Magali Monteiro, UNESP - Araraquara, SP, Brasil. |
Título: |
Consumer interpretation of ready to drink orange juice and nectar labelling. |
Ano de publicação: |
2013 |
Fonte/Imprenta: |
International Journal of Food Science and Technology, v. 48, n. 6, p. 1296-1302, 2013. |
DOI: |
10.1111/ijfs.12090 |
Idioma: |
Inglês |
Conteúdo: |
Abstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation. |
Palavras-Chave: |
Aceitação; Conjoint analysis; Consumer behaviour; Drinks; Intenção de compra; Intent to purchase; Labelling controls; Labels; Ready to drink orange juice; Suco pronto para beber; Tropical fruit. |
Thesagro: |
Certificação de produto; Consumidor; Fruta cítrica; Legislação; Rotulagem; Suco de fruta; Suco de laranja. |
Thesaurus NAL: |
Orange juice. |
Categoria do assunto: |
-- |
Marc: |
LEADER 02171naa a2200385 a 4500 001 1970112 005 2013-11-01 008 2013 bl uuuu u00u1 u #d 024 7 $a10.1111/ijfs.12090$2DOI 100 1 $aFERRAREZI, A. C. 245 $aConsumer interpretation of ready to drink orange juice and nectar labelling.$h[electronic resource] 260 $c2013 520 $aAbstract: The aim of this study was to evaluate consumers? use and interpretation of ready to drink orange juice and nectar label information and its influence on the purchase decision. One hundred and sixty-seven consumers of ready to drink orange juice and nectar were interviewed. The labels were analysed to evaluate their conformance to Brazilian legislation. The manufacturing and shelf life date were the information most often checked, followed by health related issues. Brand, price and flavour were the most important factors for purchase decision. Brand and flavour showed significant association with consumer age. For most interviewed, ?nectar?, ?whole? and ?natural? or ?100% natural? were not well understood; they were not in accordance with the Brazilian legislation. ?Nectar?, ?whole? and ?natural? or ?100% natural? received a positive interpretation, whereas ?reconstituted juice? was considered a negative expression. Nevertheless, none of the labels completely conformed to the specific nutritional labelling legislation. 650 $aOrange juice 650 $aCertificação de produto 650 $aConsumidor 650 $aFruta cítrica 650 $aLegislação 650 $aRotulagem 650 $aSuco de fruta 650 $aSuco de laranja 653 $aAceitação 653 $aConjoint analysis 653 $aConsumer behaviour 653 $aDrinks 653 $aIntenção de compra 653 $aIntent to purchase 653 $aLabelling controls 653 $aLabels 653 $aReady to drink orange juice 653 $aSuco pronto para beber 653 $aTropical fruit 700 1 $aSANTOS, K. M. O. dos 700 1 $aMONTEIRO, M. 773 $tInternational Journal of Food Science and Technology$gv. 48, n. 6, p. 1296-1302, 2013.
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